April 24, 2024 – NIB Business Advisory is happy to announce the commencement of a sponsorship deal between IST College and Attica Basketball Referees’ Association (SEDKA). This sponsorship is achieved through the efforts of NIB Business Advisory and is in direct support of the College’s forthcoming Sports Management Bachelor’s program that will begin in fall of 2024, delivered with the support of NIB Business Advisory.

The sponsorship deal will feature the IST College logo in all basketball referee’s game shirts for the next 18 months, for an estimated total of over 21.000 basketball games, primarily in junior leagues, paving the way for future students to relate with IST College‘s offering and its sports course.

The deal was achieved through NIB Business Advisory efforts and is a prime example of a mutually beneficial business collaboration that the company can achieve for its partners and clients, providing IST College with prime branding visibility directly to a core target audience like young athletes, while at the same time supporting the referee’s association in order to continue the essential task of improving basketball refereeing.